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THE MORNING EDITIONInsurance. Risk. A changing world.
Morning edition / 20 October 2026Two editions a day, wire updated in between · How we report · The team

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Reinsurance · Acquisition

Flood Re buys BeFloodReady brand to build a national flood resilience platform

Flood Re, the UK flood reinsurance scheme, has bought the BeFloodReady brand from Cornwall Council and plans to turn it into a national flood resilience platform, Insurance Times reported on 13 October. The hub will offer advice, tools and access to resilience providers, and support Flood Performance Certificates and accreditation for professionals and insurers.

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Included in the evening edition of 14 October 2026
Illustration of a flood barrier across a house doorway, with shallow water outside and a waterline on the plain wall.
Illustration. Not a photograph of the event.

Flood Re has bought the BeFloodReady brand from Cornwall Council, Insurance Times reported on 13 October. No price or other terms were disclosed. BeFloodReady started as an Environment Agency Pathfinder project, and Flood Re plans to develop it into a resource that covers the whole country.

According to the report, the platform will bring advice, support, research and innovation together in one hub for householders, businesses and communities. It will also support the development of Flood Performance Certificates, build skills and accreditation for resilience professionals and insurers, and give access to trusted providers of property flood resilience measures.

The plan was announced during Flood Action Week with support from Defra and Floods Minister Emma Hardy, Insurance Times reported. Kelly Ostler-Coyle, Flood Re's director of corporate affairs, said the aim is to make resilience 'easier to understand, easier to access and easier to act on'. The first BeFloodReady conference is planned for 22 April 2027.

Flood Re is a joint industry and government reinsurance scheme for UK households at high flood risk. It is due to end in 2039.

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News publisher · 13 Oct 2026

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